Darina Vorobeva has BSc in Management from St Petersburg Polytechnical University, Russia, MSc in International Business in Ljubljana, Slovenia and then postgraduate in Lisbon, Portugal in Data Science for Marketing, now she is doing PhD at Nova IMS with research interest in Marketing Artificial Intelligence and Ethical Implications.  

Darina also has marketing experience in Russia and China, as well as working for 5 years as a market analyst for 7 different countries in a leading omnichannel, multi-brand and direct-to-consumer electronic retailer in Central & Eastern Europe.